When running a business like a bakery, you want the customers to have that feel-good energy when they enter or leave enter or leave your store. When they leave they should leave with the thought of coming back again and trying something new. Bakeries offer products that people share with their friends and family, it’s nice when they come packaged in a pretty box because it eases the gifting process for the customer. There are practical examples of bakeries that receive a much higher footfall and it’s because their products are more presentable and look more gift-worthy. In this guide, we will be discussing Gable Boxes, a modern packaging solution for bakery items, especially cookies and doughnuts. We will be discussing how they are the best fit for bakery items.
First Impression Lasts
The yummiest cake in the world could come in mediocre packaging and it wouldn’t change how the one eating feels about it BUT the mediocre box might even make the receiver second guess his feelings about the cake. First impression is key and that is a scientific fact. You need to leave a lasting first impression, a unique unboxing experience is the way to do so. You could use techniques like unique color combinations, fonts that stand out, etc to make your box look like something that is unique and leave an impression that keeps the customer coming back to you.
Gable boxes have a distinctive shape and structure that naturally stands out. The handle adds an element of convenience. It’s a box that also has that element of a bag. Here are a few unique customizations limited to gable boxes. Facts state that humans continue to judge things based on the first impression this means that your cookies/doughnuts may be really good but the impression the packaging experience left might influence their overall experience for the worst.
Unique Handles
You can browse the internet and find businesses that have customized the box’s handle into bunny ears or other shapes that resonate with your brand image. This could pop off and create a buzz in the locality you are doing business.
Sneak Peek
You could add windows to the box that allow the customers to have a sneak peek of your product. This feature is especially important for bakeries as visual appeal is important for their products to maintain.
Themed Box
Seasonal boxes can be used during special occasions like Christmas, Eid, and other events and the boxes can be customized to celebrate that event. This will not only be a great marketing stunt but this will result in a higher footfall of the customer during these holidays since people would want to put their hands on something so unique and interesting.
Functionality
The hype about the custom gable boxes is not because they are a pretty way of presentation and packaging. They are functional because they are made of sturdy materials that protect the items inside.
This ability to protect is important as it means no doughnuts will be crushed during transport and that only means less annoyed customers. The box is designed to be stable, it ensures that your product stays intact. Since the box is custom-made, you can make adjustments to the size and volume of it to cater to your specific needs. The whole point is the box makes sure that the product inside does not get ruined and leaves the customer happy with the intended shape of the product.
Brand Image
Branding is all about consistency, recognition, and standing out. Custom gable boxes can help your branding game a lot. You can reinforce your brand’s presence with custom gable boxes. It’s about time you leave generic mass-produced packing in the rear-view mirror and let your customers know they are getting something special from you. You want them to remember the packaging the product came in.
This is where it gets even more exciting, imagine a customer walking back to their car or just walking through a market with your gable box in their hand, that right there is a walking billboard. This creates brand awareness and it’s generic and free. Another way your customers will do free marketing for you is by posting stories on their personal Instagram & Facebook accounts only because the box gives them that feel-good energy and if they do, Viola, free marketing.
Value for Money
Any custom packaging solution will cost you a good amount of money but it’s the value they add that matters. The addition of value can be seen in customer satisfaction, better presentation of the product added functionality, etc. Custom packaging solutions are a good investment and it is recommended to put your money and see the magic happen. When stored, Custom Handle Boxes are flat and they do not require much space. This allows you to utilize that saved space for much more useful things.
In conclusion, gable boxes are the best fit for bakery items, and looking at how competitive the market is you have to stand to make big bucks. So, if you’re struggling with sales or maybe you are not satisfied with how things have panned out maybe it’s time for you to finally invest in a custom packaging solution for your bakery.
