A Strategic Commitment to People
As Pacific Seafood sets its sights on Mission 31—doubling the company’s size by 2031—its success in Europe hinges on one crucial factor: people. Expansion into the European Union isn’t just about facilities or logistics; it’s about building a capable, values-aligned workforce that mirrors Pacific’s mission and local communities.
Laying Foundations in Hamburg
The 2025 opening of Pacific Seafood’s Hamburg office marked the company’s first major step into Europe. Along with it came the recruitment of a multilingual, multi-national team skilled in seafood trade, regulatory compliance, and logistics.
Pacific approached hiring with intentionality: prioritizing locals who understood the cultural and regulatory intricacies of the EU market. This not only boosted efficiency but earned Pacific credibility with customers and partners across the region.
Training the Next Generation of Leaders
True to its commitment to internal growth, Pacific is equipping European employees with the same tools that have driven success in North America. Central among these is the Schoox learning platform—a digital hub for on-demand training in compliance, sustainability, food safety, and leadership development.
Learning and Leadership
From language support and onboarding to cross-functional team-building, Schoox enables European team members to grow professionally while staying aligned with Pacific’s global standards.
Additionally, leadership tracks modeled after the U.S.-based Diamond Program are helping identify and mentor local talent with an eye toward succession planning and regional leadership.
Workforce Diversity as Strength
The Hamburg team now includes staff from more than 10 countries. This diversity fosters cross-cultural collaboration and innovation. Team meetings are multilingual, inclusive, and geared toward open problem-solving—a rarity in many legacy seafood companies.
Pacific has also implemented mentorship programs and gender equity targets, ensuring the European team reflects the company’s broader values of inclusion and access.
Investing in Long-Term Talent
Pacific isn’t just hiring for short-term roles. The company is investing in full-time, career-track positions with competitive benefits, localized support, and growth opportunities.
European employees are offered professional development stipends, tuition support, and internal mobility opportunities, mirroring the employee-first ethos that has powered Pacific’s U.S. growth.
Creating Jobs with Purpose
Every new role at Pacific Seafood Europe ties back to the company’s larger sustainability goals. Whether it’s a logistics coordinator ensuring efficient shipping to reduce emissions, or a quality manager implementing BAP or MSC standards, each employee is part of a mission to improve global seafood systems.
The Road Ahead
With staffing plans to triple its EU workforce by 2028, Pacific is making a long-term bet on Europe. Hamburg is only the beginning; additional staffing efforts are planned for logistics nodes in Rotterdam, customer service in southern Spain, and market development roles in the UK and Nordic regions.
By investing in local talent and offering pathways to grow, Pacific Seafood is doing more than expanding a business. It’s building a workforce for the future of global seafood—one that’s inclusive, skilled, and purpose-driven.
